First, if you haven’t already done so, make sure you give your blog a physical location.
Click here to access the “how to” guide for giving yourself a physical address on Google
Make sure that your physical address matches your URL, so if you own “HoustonShortSaleBlog.com,” make sure your address is in Houston and not another nearby city.
Now, I’m going to give you three steps to generating short sale leads by dominating google keywords.
1. Use a keyword research tool
2. Research a couple keywords you think your target market is going to Google. For example, “short sale agent.” If it shows up, then it’s a good keyword (even if it shows a low daily search) and you’ll want to blog about it.
Important: If you haven’t already done so, make sure you write a blog post with a title containing “your city” and “short sales,” for example: “How to Successfully Negotiate Houston Short Sales” or “How to Hire a Houston Short Sale Expert For Free.” In that blog post, you can promote your negotiators and their track records or discuss the pitfalls of trying to do a short sale on their own.
Alternatively, you can take the “old school” but effective method of simply going to google and inputting keywords you think your target market would use. I did this with “how to waive a deficiency”. If you Google that phrase, you’ll see two of my articles on the front page:
Top 5 Ways to Negotiate & Waive a Short Sale Deficiency Balance
and..
How to Negotiate & Waive a Short Sale Deficiency Balance
Isn’t that cool? I did that in ONE week. It’s important to remember that the more traffic you have on your blog, the higher your blog will show up when people are seeking “your city” & short sales. These are the secrets to taking over your short sale market.
3. Double up on your posts. What I mean by this is that you’ll want to create a “short but sweet” version of every post, rearrange the wording a little bit (while using the same keywords) and post the shorter version in an article directory website like Ezine.com. Go to the SEO Tools Section for more information on Article Marketing.
After taking over multiple keywords (including “your city” & “short sales’), you’ll begin driving traffic all over the web, which will raise your ranks in Google and make you even more visible in front of thousands of motivated sellers looking for a real estate professional in your area!
